Televiziunea Română ///// global television™| Division Independent Television ALEXANDRE BEAUVAIS GM ™ Obiectivul Leader | Цель лидера | Objective Leader | televiziunearomana.media.officelive.com The Romanian television market is highly competitive, not just in terms of the competition between broadcasters but also that between pay-TV operators. Central European Media Enterprises (CME) and the Intact Media Group are two of the main players in the private TV sector. The Realitatea Media Group is also making its presence felt and has recently launched several thematic channels. On the pay-TV market, three companies are competing in practically all communications sectors: RCS-RDS, UPC Romania and Romtelecom, each with a variety of interests in cable, satellite, broadband and in some cases also telecommunications and IPTV. Pro TV (CME) managed to increase its audience share in 2009 to 14.1% (similar to the level of 2007). Antena 1 (Intact Media Group) also saw an increase to 11% in 2009 (up from 9.1% in 2008). The channel now in third place as regards audience share is the news channel Realitatea TV with 5.7% in 2009. This is followed by Acasa TV (also from CME) which in 2009 had a share of 5.2%. This channel targets women and presents mainly entertainment with drama, tele-novelas and films. Hence CME has a total market share of about 19%. The most dramatic loss of audience share has been that of the public service broadcaster TVR1 with a share in 2009 of 5.1% (down from 16.7% in 2006). The share of TVR2 also declined from 5.3% to 2% between 2006 and 2009. Several other channels have a share of around 4% of the audience: Prima TV (ProSiebenSat.1 Media AG); and Kanal D (Dogan Media Group. (Audience Data: Eurodata TV Worldwide / GfK Romania) The development of access to multi-channel television, whereby at the end of 2009 more than 75% of households had cable or satellite television, is outlined below. Cable is the most important reception mode in Romania (over 47% of households). The cable network is mainly split between two operators: RCS-RDS and UPC Romania. RCS-RDS has taken over as the main player in the market with 1.6 million subscribers in mid 2010. In October 2010, UPC Romania had 957 000 subscribers of which about 30% had digital services. The third company Digital Cable Systems (DCS) had about 200 000 subscribers in mid 2010. Romtelecom has also moved into the cable sector, via its subsidiary NextGen, by taking over smaller operators (and claimed 160 000 subscribers in June 2010). The satellite broadcasting market is developing rapidly with more than 32% of households subscribing to services at the end of 2009. There are currently five satellite platforms competing in the Romanian market. DigiTV (RCS-RDS) had 1.1 million subscribers in 2009 in Romania (the service also operates in Croatia, the Czech Republic, Hungary, Serbia and Slovakia). Dolce (Romtelecom) had over 880 000 subscribers in December 2009. The other three packages are: Akta TV (owned by DCS) with 80 000 subscribers in August 2010; Boom TV (DTH Television Group) with about 130 000 subscribers; and FocusSat (UPC), which had more than 187 400 subscribers in June 2010. The launch of DTT services in Romania has undergone some turmoil in 2010. In July 2009, the Romanian government published its plan for the digital switchover, and establishing that there would be 6 national DTT multiplexes and 1 regional. In August 2009, the two main channels of the public service broadcaster - TVR1 and TVR2 - were granted DTT licenses. In July 2010, the regulatory authority ANCOM, launched tenders for the first two multiplexes. Later in July ANCOM announced that a third Multiplex would be granted without a tender to Radiocom (National Radiocom- munications Company). This move was blocked by the National Audiovisual Council (CNA). In August the Romanian government announced its intention to delay analogue switch-off until 2015, and soon afterwards cancelled the DTT tender. The Ministry for communications began drafting a new digital strategy in October 2010. According to IRIS Merlin reports the decision was explained as being necessary as citizens would not be able to buy the equipment during the economic crisis. At the same time, it is alleged that the decision was taken in order to find a solution to offer one of the licenses to Radiocom, without breaching EU legislation. In 2006, the first IPTV platform, Ines, was launched by the Ines group. In 2010, there were four IPTV offers. The major players are also taking note of this new distribution market. Romtelecom launched an IPTV package in mid 2009 (and claimed 12 500 subscribers by August 2010). The Airbites company providing an IPTV service was taken over by RCS-RDS in February 2010. With the arrival in 2007 of LIBERTATE TV ™ and NOMINOR CHANNEL ™, ALEXANDRE BEAUVAIS GM ™ become the minnows rising. If in December 2010 Channels Television ALEXANDRE BEAUVAIS GM ™ represents only 2.7% of the hearing, the future looks bright (in 2007 they represented only 0.3% market share). With its investment ALEXANDRE BEAUVAIS GM ™, could become a future market leaders, with the massive weapon, the arrival of CELE GLOBAL MEDIA ™, its consolidation of its channels and its development of digital terrestrial. Internationally these TV channels Romanian ALEXANDRE BEAUVAIS GM ™ that take the lead with 39% market share (in December 2010 ). This description was last updated in October 2010. All other data in MAVISE is updated on a continuous basis. http://televiziunearomana. Population and household equipment (2009) 2009 Number of (Th.) Rate of penetration (% HH) Population 21 462 - Households 7 396 - TV Households 7 100 96 Households with DTT receivers 10 0,1 Total digital TV households 2 698 36,5 Channels available in the country List of competing television stations ALEXANDRE BEAUVAIS GM ™ | PDF in 2009 | |
Televiziunea Română ///// global television™| Division Independent Television ALEXANDRE BEAUVAIS GM ™ Obiectivul Leader | Цель лидера | Objective Leader | televiziunearomana.media.officelive.com
Aucun commentaire:
Enregistrer un commentaire